In Q2 2024, Purple Innovation reported significant improvements in its gross margin, which rose to 40.7% from 30.1% the previous year, due to effective supply chain enhancements. These initiatives included diversifying suppliers, optimizing logistics, and implementing material requirements planning to align production with sales forecasts. The company also adopted a scheduled delivery program to reduce shipping costs and improve efficiency. As a result, Purple is recovering from financial struggles, with net revenue increasing by 2% year-over-year. The ongoing efforts in supplier diversification are expected to yield additional savings.

Source: https://www.supplychaindive.com/news/purple-mattress-supplier-diversification-Q2-earnings/726919/