Manhattan Associates’ “2024 Supply Chain Confidence Survey” reveals significant insights into consumer behavior and retail strategies for the upcoming holiday season. Conducted in September with 1,000 participants, it highlights that 85% of consumers are worried about inflation, prompting many to start shopping earlier to avoid extra shipping costs. With only 27 days between Thanksgiving and Christmas, 40% plan to shop sooner, prioritizing free shipping. Retailers are adapting by enhancing fulfillment capabilities and offering discounts, as many consumers seek value-oriented spending amidst economic concerns.

Source: https://www.logisticsmgmt.com/article/retailers_gear_up_for_holiday_shopping_as_consumers_shift_to_early_planning_amid_inflation_concerns/