Yeti plans to shift 80% of its global drinkware production away from China by the end of the year, a significant increase from its previous goal of 50% by 2025. This strategic move is part of Yeti’s efforts to diversify its supply chain and mitigate the impact of a new 10% tariff on Chinese goods, which is expected to cost the company under $10 million this year. Yeti’s ongoing diversification is expected to enhance product innovation and growth, with the company investing $60-70 million in supply chain improvements and new technologies in 2024.

Source: https://www.supplychaindive.com/news/yeti-drinkware-capacity-diversification-china/740924/