At the Retail Industry Leaders Association’s LINK 2025 conference, Dick’s Sporting Goods executives emphasized that a successful omnichannel retail strategy hinges on a supply chain focused on agility, reliability, and communication. The company has enhanced its e-commerce order fulfillment, now processing nearly 90% of online orders from its stores, a significant increase from 70% in 2021. To improve customer experience, they adjusted shipping strategies, offering varied delivery options and managing expectations effectively. By prioritizing adaptability and continuous evaluation, Dick’s aims to refine its omnichannel experience for customers.

Source: https://www.supplychaindive.com/news/dicks-sporting-goods-supply-chain-rila-link-sean-whitehouse-denise-karkos/740587/