Rosemary Coates, executive director of the Reshoring Institute, reflects on the shift in supply chain strategies from outsourcing to China in the 1990s to a growing interest in reshoring. Following the 2012 election debates on trade, CEOs began questioning the feasibility of bringing manufacturing back to the U.S., leading Coates to establish the Reshoring Institute in 2014. While many executives express a desire to reshore, challenges include skill shortages, inadequate infrastructure, and economic feasibility. Companies are now exploring alternatives like Mexico while considering automation and advanced manufacturing processes to make reshoring viable.