Southeast Asia is becoming a key player in global air cargo, with Vietnam, Thailand, and Malaysia surpassing China in U.S. imports due to the rise of SMEs and new exporters. TAM Group is adapting its strategies by expanding operations in these countries, enhancing partnerships, and customizing services to meet the diverse needs of emerging markets. The company leverages technology for agility, investing in digital infrastructure and AI tools to optimize logistics. TAM’s “carrier-first philosophy” ensures tailored solutions while maintaining resilience through local engagement and 24/7 customer support amidst regional challenges.